• Evidence GA3-240202501-AA1-EV01. Questionnaire.
• Evidence GA3-240202501-AA1-EV03. Chronic.
Chronicle
For develop this evidence, we will take as an example the life of an iconic character, the Colombian businessman Alfredo Hoyos Mazuera, he was born in Pereira, Risaralda, on May 17, 1946. He is considered one of the most successful businessmen in Colombia, and one of the pioneers of the fried chicken industry in the country.
Hoyos Mazuera began his business career in the poultry industry. In 1967, he founded the company Pimpollo, which was dedicated to the production and distribution of chicken. In 1977, after participating in the creation of several companies and helped by his wife Liliana Restrepo, he founded a pizzeria in his hometown called Frisby, which became one of the most popular in Colombia.
At that time, Frisby became an instant success, thanks to the flavor of its fried chicken and its efficient service. The company quickly expanded to other cities in Colombia; Today, Frisby has around 4,500 employees and 300 restaurants located in 57 municipal capitals of the country.
Alfredo Hoyos was a visionary businessman who knew how to take advantage of the opportunities offered by the Colombian market. His success was based on his ability to identify trends, take risks and successfully lead his companies.
Hoyos was a man committed to the development of Colombia. His legacy includes the creation of thousands of jobs and the generation of significant income for the country. He was also a philanthropist who supported various social and cultural causes.
Hoyos Mazuera passed away on December 14, 2020, at the age of 74.
Alfredo Hoyos Mazuera's achievements were:
• Turning Frisby into one of the most popular restaurant chains in Colombia.
• Generating thousands of jobs in Colombia.
• Contributing to the economic development of Colombia.
• Supporting various social and cultural causes.
These achievements make Hoyos Mazuera an example for Colombians who can achieve their dreams if they have the discipline, passion and dedication to achieve their goals. His story is an inspiration for young entrepreneurs in Colombia and around the world.

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